In 2016, the Delmarva group of Independent Newsmedia Inc. began producing public events as a marketing opportunity for existing customers and to serve other potential clients with an interest in reaching a particular niche audience. In addition to the benefits these events offer local businesses, they also help promote a sense of community in the marketplace.
Through the end of 2020, the group has produced more than 30 events of all types and sizes targeting a variety of audiences from seniors to women to pop-culture enthusiasts and more. Some of the features at these events include vendors, exhibits, guest speakers and panelists, presentations, live performances, family-friendly activities, lunches, dinners and food trucks, wine tastings, contests, giveaways, and door prizes.
With the outbreak of the novel coronavirus, event production has pivoted from in-person affairs to virtual venues, using recorded video or live online productions.
Each event is promoted through our network of newspapers and digital offerings, targeted emails, event websites, social media, and in some cases, cable and broadcast TV and radio. We also produce a printed program for each event designed to educate the attendees on the event offerings, to provide a take-home keepsake, and to promote the participating businesses and sponsors.
A few of the events produced by INI’s Delmarva Group include the W3 What Women Want Fest, Dover Comic Con, Sussex County Profile Unveiling, Thrive! Salisbury, and the Countywide Black History Celebration.
In addition, if you are planning your own event, the team at Galaxy 110, Independent Newsmedia’s in-house digital agency, can assist with your event production – from large-scale community events to smaller business events – whether in-person or virtual.
Galaxy 110 offers customized marketing packages to target your event prospects through digital and print advertising. Our team can provide event vendor sales and management, sponsorship sales, website development, event program production and printing and event production consulting. For more information on event services, visit Galaxy110.com or contact Galaxy 110 directly by emailing firstname.lastname@example.org.