MINNEAPOLIS--(BUSINESS WIRE)--Mar 11, 2021--

announced today that 2020 full year total gross revenue retention of existing customers improved to 84 percent. The improvement in retention is a testament to the accretive value dealers see in Outsell.

“With the onset of the global pandemic, Outsell was able to rapidly pivot and face the challenge with persistence, resilience, and optimism,” said Outsell founder and CEO Mike Wethington. “Outsell had an excellent year of growth whereas many digital marketing companies were down approximately 20 percent across the board.”

In addition to record revenue retention, Outsell grew total revenue by two percent in 2020, a monumental feat when American consumers spent more than last year than in 2019, affecting businesses in all sectors, especially automotive.

In May, Outsell launched new packages to stimulate automotive dealers’ sales and service revenue at reduced contract costs. These packages gave dealers an edge to capture business as markets reopened and consumers recovered from the impacts of COVID-19. Outsell also hosted a with more than five hundred registrants with AutoSuccess on how auto retailers could survive and thrive beyond the pandemic.

Other Outsell highlights from 2020 include:

“We are extremely proud of what we accomplished in 2020,” concluded Wethington. “We are in a strong financial position and had an excellent year between customer retention and revenue. Experts are predicting 2021 to remain challenging. However, Outsell has proven we are up to the task. Our first of its kind launched in February and we are excited to continue delivering innovations for our partners and customers.”

Outsell is looking toward 2021 with optimism and a focus on continued growth.

offers the only Virtual Customer Engagement platform for the automotive industry, creating an individualized consumer experience that builds and strengthens customer relationships, amplifying the impact of a brand by communicating its story and benefits ultimately driving increased profits across sales and service. Our proprietary technology harnesses massive amounts of data creating accurate and powerful consumer profiles that engage your customers and prospects exactly where they are in their individual lifecycles. That’s why Outsell is the trusted platform for over 1,500 dealers representing all major automotive brands. To learn more, visit or follow us at .

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CONTACT: Lacey Poppe

Linnihan Foy

lacey@linnihanfoy.com

KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DATA MANAGEMENT AUTOMOTIVE GENERAL AUTOMOTIVE TECHNOLOGY OTHER AUTOMOTIVE SOFTWARE

SOURCE: Outsell

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PUB: 03/11/2021 10:58 AM/DISC: 03/11/2021 10:58 AM

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