TORONTO--(BUSINESS WIRE)--Jul 16, 2026--

PuraVida Foods today announced one of the largest retail expansions in the company's history, bringing its Cryo Crafted™ vegetable blends into the Kroger family of stores and Target, giving millions of additional consumers nationwide access to the brand.

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PuraVida Foods' expansion into Kroger and Target gives millions of additional consumers nationwide access to the brand.

The move follows strong consumer demand and sustained sales growth at Sprouts Farmers Market, Costco, and Publix, where PuraVida established itself as a leader in the premium frozen vegetable category. That success helped secure distribution with two of the nation's largest retailers.

The rollout includes four fire roasted vegetable blend SKUs now available across nine Kroger banners—Kroger, Dillons, Fred Meyer, Fry’s, Harris Teeter, King Soopers, Mariano’s, Ralphs, and Roundy’s—as well as approximately 1,800 Target stores.

PuraVida’s expansion into Kroger and Target was driven by performance, not promotion. Rather than pursuing rapid distribution, the company focused on generating strong sales growth and consumer demand with existing retail partners, allowing proven results to open conversations with new retailers. The strategy culminated in one of the most significant distribution milestones in the company’s history since its 2020 founding.

"Our growth has always been driven by consumers," said David Paul Miller, Chief Sales Officer of PuraVida Foods. "We didn't win shelf space by asking for it. We earned it by building products consumers love. Strong sales performance opened the door to Kroger and Target.”

PuraVida's vegetable blends are made using the company's proprietary Cryo Crafted™ process. Vegetables are harvested overnight, fire roasted at temperatures exceeding 1,200 degrees, and cryogenically frozen within 45 seconds. The four vegetable blend varieties are all packaged in convenient MicroSteam pouches for steam-in-bag convenience with no prep or cleanup required:

• Vegetable Mélange
• Primavera Mistura
• Fajitas Rajas
• Adobo Street Corn

“We built PuraVida on the belief that food tech and great taste can work hand in hand,” said Michael Cihra, CEO of PuraVida Foods. " Our Cryo Crafted™ process allows us to deliver chef-crafted vegetables with exceptional flavor and convenience. This expansion into Kroger and Target means millions more families will now have access to food made with real craft and real care."

For trade inquiries, retailer partnerships, or distributor information, contact bratto@puravidafoods.com.

About PuraVida Foods

Founded in 2020, PuraVida Foods is rewriting the rules of frozen food by blending culinary creativity and advanced food technology to deliver nutritious, flavorful meals at scale. The brand’s proprietary Cryo Crafted™ process combines direct flame fire roasting at 1,200°F+, cryogenic nitrogen freezing in 45 seconds, and less than 0.2% oxygen packaging to preserve peak flavor, color, and nutrition. PuraVida is sold at Target, Kroger family of stores, Sprouts, Costco, Publix, and retailers nationwide. For more information, visit www.puravidafoods.com.

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KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: TECHNOLOGY RETAIL FOOD TECH FOOD/BEVERAGE

SOURCE: PuraVida Foods

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PUB: 07/16/2026 07:45 AM/DISC: 07/16/2026 07:47 AM

http://www.businesswire.com/news/home/20260716050496/en