FORT MILL, S.C.--(BUSINESS WIRE)--Jun 11, 2026--

Rugs.com released a new mobile app that brings more than 100,000 design options, AR-powered visualization tools, and deals directly to shoppers’ smartphones, marking a major milestone in the brand’s 25-year history as an e-commerce pioneer. Rugs.com is a leading online rug retailer and family-owned business with over 60 years of retail experience.

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Marking a major milestone in its 25-year e-commerce history, Rugs.com has launched a new mobile app that brings over 100,000 designs directly to shoppers' fingertips. The platform blends the brand's massive inventory with advanced Augmented Reality (AR) see-in-your-room visualization, alongside innovative visual search, color palette tools, and professional design guidance to completely redefine home decor shopping.

Now available on the Apple App Store and Google Play, the Rugs.com app serves as an extension of the brand’s “shopping made easier” ethos, blending Rugs.com ’s massive inventory with innovative technology and convenience to make home shopping intuitive and accessible as shoppers scroll and explore.

“The new app showcases Rugs.com’s broad commitment to making browsing and buying seamless,” said Andrew Haltom, Rugs.com director of customer success. “Not only can shoppers browse by color, size, and design, they can see how rugs will look in their homes with the new update, all on their phones.”

With more shapes, sizes, and styles being added every day, the app provides an easy, intuitive way for shoppers to browse the Rugs.com offerings on a device they’re already using, whether at home or on the go.

Key features of theRugs.comapp include:

• Interactive Augmented Reality (AR) visualization helps you preview rugs in your room: So there is zero guesswork, shoppers can see rugs in their home with Rugs.com ’s AR. Virtually place any rug in a room through the phone camera, viewing it at true scale on the floor to confirm size, color, and style fit before ordering.
• Visual search helps you match and shop rugs from any photo: Shoppers can upload or snap a photo of any rug - from a magazine, a friend's home, or a Pinterest pin - and instantly see visually similar styles from Rugs.com's catalog.
• The Color Palette Search makes it easy to find rugs that tie your room together: Customers can search by a full color palette to shop rugs that harmonize with an entire space rather than a single accent.
• Professional design guidance gives bespoke styling notes for every rug: Product pages include tailored guidance for that exact rug, with recommended pairings for furniture finishes, wall colors, and flooring types, helping shoppers confirm the rug will work with what they already have at home.
• Summarized product reviews make it easy to see what thousands of shoppers are saying in one easy-to-read recap: Summaries distill each rug's full review history into a balanced overview of what customers love, recurring concerns, and the details shoppers care about most.
• Streamlined shopping hub to shop, track, and save all in one place: Get the latest promotions, easily track orders, manage returns, discover best-sellers and unique vintage rugs, and keep track of your cart and wishlist.

With the reputation as one of the best places to buy rugs online, according to AOL, Newsweek, and other top-tier press outlets, the app is the latest way Rugs.com is putting the customer first. With shoppers using their phones more and more every day, making the Rugs.com app an invaluable resource is just one of the ways the brand is continuing to innovate and incorporate technology into the customer journey.

The Rugs.com app is free to download and includes the company’s signature promise of free shipping on every rug and 30-day free returns.

About Rugs.com: A family-owned business with over 60 years of expertise, Rugs.com is a leading online rug retailer, featuring one of the largest rug selections with over 100,000 indoor and outdoor designs. Committed to being the best place to buy rugs online, Rugs.com provides a wide variety of styles, materials, and sizes, including hand-knotted, machine-woven, and washable options at the lowest possible prices. Enjoy fast and free shipping, a risk-free 30-day free return policy, and award-winning customer support. Rugs.com actively supports sustainability and community support by planting a tree for every rug sold in partnership with the Eden Reforestation Project and providing rugs to teachers through its "Playing it Floorward" program. Rugs.com's mission is that a beautiful rug should be "Beneath Every Moment. " Visit www.rugs.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260611680244/en/

press@rugs.com

KEYWORD: UNITED STATES NORTH AMERICA SOUTH CAROLINA

INDUSTRY KEYWORD: APPS/APPLICATIONS MOBILE/WIRELESS TECHNOLOGY TEXTILES CONSTRUCTION & PROPERTY INTERIOR DESIGN HOME GOODS MANUFACTURING RETAIL ONLINE RETAIL

SOURCE: Rugs.com

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PUB: 06/11/2026 09:03 AM/DISC: 06/11/2026 09:06 AM

http://www.businesswire.com/news/home/20260611680244/en