WILMINGTON — Brandywine Counseling and Community Services has launched a new visual brand identity as part of its ongoing evolution.

The updated and refreshed logo is a modern take on the core values on which BCCS was founded. The imagery symbolizes trust, reliability, guidance, direction, strength and determination. The new brand identity was created by the strategic communications company GillespieHall, in close collaboration with the BCCS leadership team.

“The BCCS ‘lighthouse’ theme alongside the anchor tagline ‘Change is Good’ is a tribute to our previous 38 years,” CEO Dr. Lynn Morrison said in a prepared statement.

“Our professional reputation has grown dramatically since we opened our first location in 1984,” Dr. Morrison continued. “We have served more than 250,000 clients, now have four locations and an extensive mobile health outreach program across the state. BCCS is a leader in prevention and treatment services in Delaware and we wanted to reintroduce who we are and what we do to the influx of new Delaware residents as well as the established client communities we serve. Our new ‘look’ is not about aesthetics: it communicates our growth and affirms our ceaseless commitment to vulnerable Delawareans who need our help.”

The new visual brand identity includes:

• A lighthouse design representing protection, comfort and surviving life’s many storms

• An iconic wave depicting that life’s challenges never cease, they keep coming like a wave

• A fresh, green color palette signifying renewal, rebirth and hope

• Typography that is modern and bold, communicating strength and accessibility

The new visual identity will be rolled out over the next three months, starting August 2021 and includes renewed website graphics, signage and updated marketing and educational materials.

“Our new logo is a strengthened visual for our mission to help communities flourish,” said Dr. Morrison. “The addition of the wave by the lighthouse helps remind us that, like a wave, life’s challenges are perpetual and BCCS is a strong beacon of hope. As we face the changing landscapes of addiction and mental health issues in Delaware, with increased demand for our services, we continue to be dedicated to leading our communities through those changes.”