PHILADELPHIA--(BUSINESS WIRE)--Sep 18, 2025--

Today, Gopuff launched a new commerce experience that redefines the future of shopping. New features designed for desktop and mobile web create a personalized experience that adapts to each customer’s life, location, and habits. With a live video feed from one of Gopuff’s local micro-fulfillment centers, real-time item-by-item order packing updates, personal product recommendations and more, every new feature was designed around the Gopuff customer, putting the magic of Gopuff on display and saving customers time with a streamlined interface.

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With Gopuff’s new website, customers can watch a live stream from Gopuff's micro-fulfillment center, see what’s being ordered by their local community in real time, get AI-powered personalized recommendations, and more.

"Instant isn’t just what we do, it’s in our DNA," said Yakir Gola, Gopuff’s co-founder and co-CEO. "That’s why we built our new web experience: to make instant shopping effortless. With a clean, elevated design and 5,000 products at your fingertips, we’re delivering the fastest, most reliable, and most affordable shopping experience in the world. And as we continue to innovate, our focus remains the same: being the very best at serving our customers.”

A Personalized Storefront, Tailored to Each Individual

Gopuff’s new homepage is an intelligent storefront built on what makes Gopuff different.

• Personalized Recommendations: Items and categories will appear based on each individual’s order history, surfacing frequently and recently purchased products and categories as well as personalized recommendations. Customers will also now receive customized offers on their birthday.
• Hyper-Local Insights: Customers can now see what items are popular in their area, statistics about their city’s order history, and more. Plus, they can see other customers in their city placing Gopuff orders on a live heatmap.
• Real-Time Local Inventory: Thanks to Gopuff’s integrated model, customers see only what's available in their exact location, eliminating frustrating product replacements. The new experience leverages a customer's IP address to display what's available before they even log in.

The ‘Magic of Gopuff’ in Real Time

Gopuff’s vertically integrated model, in which it owns the inventory and operates its own micro-fulfillment centers, allows for an unmatched level of transparency and speed. Because Gopuff owns its inventory and only shows customers what’s currently available to them, the company delivers with a 99.5% order accuracy rate (compared to 70% for third-party platforms). Additionally, since Gopuff makes a margin on the products it sells, rather than tacking on service fees and upcharges, it’s also able to offer prices that are 30% lower than third-party apps. Now, for the first time, customers can see these advantages play out with every order.

• John Is Packing Your Bananas Now: Gopuff orders are in motion seconds after a customer checks out. Now, customers will see the name of the employee preparing their order and can follow along with real-time, item-by-item packing updates.
• See Where the Gopuff Magic Happens: The Gopuff homepage and post-order screens now feature a live video feed from one of Gopuff’s micro-fulfillment centers, where orders are packed and prepared for delivery.
• Maya is Approaching With Your Order in a Silver Prius: Customers can see their delivery partner’s vehicle make and model on the order tracking screen, making handoff even smoother.

Streamlined Shopping Experience

Gopuff offers more than 5,000 items. The new design makes navigating this assortment effortless.

• Sleek New Design: Customers will immediately notice a vibrant new layout and visuals on the homepage, including a new brand video starring real Gopuff customers – a community of “Doers.”
• Easier Navigation, Faster Access: A new shopping experience designed specifically for the web features a left-hand navigation “mega-menu” that provides greater visibility into all of Gopuff’s categories and subcategories. Always-visible category pills simplify browsing across Gopuff’s growing assortment and make it easier to navigate between categories.
• Make Smarter Choices, Faster: Easily browse an item’s calories, fat, sodium, carb and protein content at a glance with a new Nutrition tab that also features dietary callouts like "vegan," or “gluten free.” All categories can also be easily filtered by dietary restriction or preference.
• Find What You Need, In Your Words: Customers can now search Gopuff’s inventory in any language with live translation and predictive results.

While the redesigned interface and new features were designed specifically for the web shopping experience, Gopuff will also bring some of these new capabilities to the app in the coming months.

This new platform was intentionally crafted to support the rhythm of real life: fast, personal, dynamic, and always on customers' terms. By integrating these new capabilities, Gopuff is not just delivering convenience, it's also building a more engaging, trustworthy, and ultimately, more valuable relationship with every customer.

About Gopuff

Gopuff, the leader in instant commerce, offers a relevant and affordable assortment of household essentials, groceries, OTC medication, drinks, snacks and more, all brought to customers’ doors in as fast as 15 minutes from local micro-fulfillment centers. Founded in 2013 by co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff leverages proprietary technology, national infrastructure and a hyper-local logistics network to offer unrivaled speed, reliability and affordability to customers across the U.S. and U.K.

To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250917062027/en/

CONTACT: Media Contact

press@gopuff.com

KEYWORD: UNITED STATES NORTH AMERICA PENNSYLVANIA

INDUSTRY KEYWORD: WINE & SPIRITS ONLINE RETAIL TECHNOLOGY SUPERMARKET ELECTRONIC COMMERCE FOOD/BEVERAGE DELIVERY SERVICES CONVENIENCE STORE APPS/APPLICATIONS RETAIL SOFTWARE

SOURCE: Gopuff

Copyright Business Wire 2025.

PUB: 09/18/2025 08:30 AM/DISC: 09/18/2025 08:29 AM

http://www.businesswire.com/news/home/20250917062027/en