Delaware Attorney General Kathy Jennings announced on Tuesday a $438.5 million agreement in principle between Juul Labs and 34 states and territories, resolving a two-year bipartisan investigation into the e-cigarette manufacturer’s marketing and sales practices, a news release said.
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Delaware Attorney General Kathy Jennings announced on Tuesday a $438.5 million agreement in principle between Juul Labs and 34 states and territories, resolving a two-year bipartisan investigation into the e-cigarette manufacturer’s marketing and sales practices, a news release said.
In addition to the financial terms, the settlement would force Juul to comply with a series of strict injunctive terms severely limiting its marketing and sales.
Delaware stands to recover between $7.8 million and $8.5 million under the agreement.
As part of the settlement, Juul has agreed to refrain from, among other things, youth marketing, funding education programs and depicting people under age 35 in advertising.
The agreement also includes sales and distribution restrictions, including where the product may be displayed/accessed in stores, online and retail sales limits, and age verification on all sales.
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