IRONClub MD and the Dorchester Chamber will team up to share business strategies for the Ironman week coming up the end of September.

CAMBRIDGE — IRONClub Maryland, the local nonprofit organization supporting IRONMAN Maryland, together with the Dorchester Chamber of Commerce and Cambridge Main Street, will host “Boost Your Business,” a free reception and information briefing on Aug. 4, 5:30-6:30 pm at Chesapeake College’s Cambridge Center, 418 Race St.

In anticipation of a record number of athletes participating in the third annual IRONMAN Maryland, more than 10,000 visitors will be in Cambridge Sept. 28-Oct. 2 and race organizers want to help local businesses roll out the welcome mat, provide first-class service, and generate exceptional sales.

“For more than three decades, Dorchester’s economy has been strengthened by thousands of athletes who come here to swim, bike, and run along our beautiful vistas,“ said Amanda Fenstermaker, tourism director. “IRONMAN Maryland is a crown jewel of our endurance events and this world class race is worthy of a world-class welcome.”

To help businesses plan and prepare for “Race Week,” IRONClub board member and Chamber Executive Director Bill Christopher will share specific strategies retailers can employ to boost business. “From extended hours and welcome signs to athlete-tailored specials, these gestures not only leave a lasting positive impression, but they’re tremendous for businesses bottom line.”

IRONClub Board Member Heather Rosato and Mid-Shore Graphics business owner Jason Warfield will unveil new flags, banners and window signs that retailers and organizations can display to welcome the athletes in IRONMAN’s signature red, white and blue crab logo.

“We want to paint the town red, white and blue to welcome thousands of athletes from 37 countries and 48 states to our historic and vibrant community,” Ms. Rosato said. “We are excited to partner with Mid-Shore Graphics to make these beautiful, affordable graphics available.”

“Based on our experiences in 2014 and 2015, we know there are many ways our businesses can support and benefit from IRONMAN Maryland,” said Tom Hutchinson, Cambridge Main Street president. “I encourage everyone to join us August 4 to share their experiences and plans for 2016.”

The Dorchester Banner will offer local business an opportunity to be featured in a special pull-out map and race guide. The guide will profile local athletes who are participating in IRONMAN Maryland and include details on events, the Race Village and business promotions.

For information and to RSVP for “Boost Your Business,” visit http://bit.ly/2aeTaV3.