MINNEAPOLIS--(BUSINESS WIRE)--Jul 22, 2026--HomeServices of America, the nation’s premier provider of homeownership services, today released its 2026 Mid-Year Housing Outlook, a comprehensive …
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MINNEAPOLIS--(BUSINESS WIRE)--Jul 22, 2026--
HomeServices of America, the nation’s premier provider of homeownership services, today released its 2026 Mid-Year Housing Outlook, a comprehensive check-in on the national real estate market produced in partnership with Keeping Current Matters.
The report finds that the housing market absorbed a significant early year shock and remained fundamentally sound. After the 30-year fixed mortgage rate fell to 5.99% in late February 2026 – its first dip below 6% in three and a half years – the Iran conflict interrupted the market’s early momentum, sending inflation and mortgage rates higher.
Still, as of June 2026, rates remained below the 6.86% average recorded a year earlier, and affordability improved year-over-year in all four U.S. regions.
The report also addresses two of the most persistent narratives in today’s housing market, whether waiting for lower rates pays off, and whether sellers pricing homes on 2021-era expectations are working against their own interests. In both cases, the data argues for informed, professionally guided decisions over nostalgia.
Looking further out, the report highlights a demographic story that will shape housing supply for the next two decades. Baby Boomers, who hold an estimated 40% of U.S. residential real estate and $18 to $20 trillion in housing wealth, are beginning a gradual, generational transfer of that inventory.
“Our mid-year outlook confirms that the housing market’s challenges remain driven more by macroeconomic conditions than by housing fundamentals. Unlike the Great Recession, today’s market is characterized by strong homeowner equity, limited inventory, and historically low distressed sales. While elevated mortgage rates continue to suppress transaction volume, we believe these are cyclical headwinds rather than structural weaknesses, positioning the industry for a healthy return to normalized sales activity as economic conditions improve,” said Chris Kelly, President & CEO of HomeServices of America.
Key findings include:
“This mid-year update is exactly why we committed to a twice-a-year cadence,” said Gretchen Rosenberg, HSoA Executive Liaison for Industry Affairs and Kentwood Real Estate CEO. “The market shifted meaningfully between January and June, and agents and consumers deserve a report that reflects what’s happening right now, not six months ago.”
“Every uncertain market produces its own reasons for inaction,” concludes Kelly. “The buyers and sellers who succeed in 2026 will be the ones who rely on data and professional guidance, not on nostalgia for a market that no longer exists.”
For additional information, click here, and to view the full report, click here.
ABOUT HOMESERVICES OF AMERICA
HomeServices of America is, through its operating companies, the country's preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, insurance and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offers integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. Information about HomeServices is available at www.homeservices.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20260722026264/en/
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KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA ANALYTICS OTHER CONSTRUCTION & PROPERTY RESIDENTIAL BUILDING & REAL ESTATE COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY
SOURCE: HomeServices of America
Copyright Business Wire 2026.
PUB: 07/22/2026 11:00 AM/DISC: 07/22/2026 11:00 AM
http://www.businesswire.com/news/home/20260722026264/en