SU’s BEACON seeks input from Eastern Shore businesses

Salisbury Independent
Posted 6/26/24

For many years, Salisbury University’s Business Economic and Community Outreach Network...

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SU’s BEACON seeks input from Eastern Shore businesses


SALISBURY — For many years, Salisbury University’s Business Economic and Community Outreach Network (BEACON) has had its finger on the pulse of business in the Salisbury area, on the Eastern Shore and the Mid-Atlantic.

Along with the Tri-County Councils of the Eastern Shore and local economic development leaders, BEACON is maintaining that leadership in the economic community, conducting the summer biannual Eastern Shore Business Sentiment Survey.

The survey gauges opinions of local businesses on current and future economic conditions. The results of this seventh semi-annual survey will allow economic development professionals to focus attention on issues that are most important to the area.

“Most of the information available to us, particularly as a smaller region, is from national studies or, at best, national and regional studies,” said John Hickman, director of BEACON. “This ongoing project gives our economic development leaders, who inform government leaders, an idea of what’s really happening here on Delmarva.

“As economic development directors are working toward what they’re going to do to help the businesses in their communities – whether that’s incentives, relief funds, workforce trainings or other options – they need to know what the issues are that are important to the local businesses.”

Survey results are reported by BEACON and available to the public on the Delmarva Index. A copy of the latest report is available at

Local businesses are encouraged to complete the current survey online at One participant will win one $100 gift card courtesy of BEACON.

For more information, visit the BEACON webpage at Learn more about SU and opportunities to Make Tomorrow Yours at

BEACON, SU, salisbury university, economic eastern shore, business, sentiment, survey
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