SoDel Concepts promotes Panarello to VP of Operations 


REHOBOTH BEACH — Danielle Panarello has been promoted to vice president of operations. Michael Dickinson, the former VP of Operations, was promoted to vice president of SoDel Concepts. 

Ms. Panarello was previously a director of operations for the hospitality company, which has 12 coastal Delaware restaurants and more to come, including Matt’s Fish Camp in Fenwick Island.

“Danielle is one of our most talented team members,” said Scott Kammerer, president of SoDel Concepts. “She has extensive experience in the front and back of the house. She’s a skillful leader with an impeccable work ethic, which makes her an invaluable resource.”

The Media, Pennsylvania, native earned a criminal justice degree from the University of Delaware, but the culinary arts intrigued her. After experiencing Rehoboth Beach’s vibrant culinary scene, she received a pastry arts degree from The Restaurant School at Walnut Hill College in Philadelphia.

Ms. Panarello ran her own downtown Rehoboth restaurant and spent more than a decade as pastry chef, banquet coordinator and manager at a number of the city’s  restaurants. 

In 2016, she joined SoDel Concepts as director of operations. She oversaw The Clubhouse at Baywood in Millsboro, a busy venue with a restaurant, event facility, concession stand and cart services. Under her leadership, all of these facets flourished. The Clubhouse at Baywood is on track to break its 2019 record in profits.

In 2018, Ms. Panarello added Matt’s Fish Camp and Fish On, both in Lewes, to her responsibilities. Located in the Villages of Five Points, Fish On recently underwent a renovation that included the dining room, even room and patio. 

Ms. Panarello lives in Rehoboth with her husband, George.