WILMINGTON — United Way of Delaware, in partnership with Barclays, announces the opening of the 4th Cohort of the Stand By Me Minority Small Business Program.

This initiative is designed to support and elevate minority-owned small businesses across Delaware, providing them with essential tools and resources to thrive.

Minority entrepreneurs face unique challenges that can hinder their business success. With nearly 40% of Delaware’s population comprising racial minorities, it is crucial to ensure that local businesses reflect this diversity in ownership and ideas. The Stand By Me Delaware MSB program is here to make a difference, aiming to boost the impact and sustainability of minority-owned enterprises.

Program highlights:

• Expert Coaching: Participants receive one-on-one guidance from seasoned business coaches, offering financial advice, innovative perspectives, and practical strategies to enhance business performance.
• Growth and Development: The program creates effective business processes, improves customer engagement, and fosters employee empowerment to drive growth.
• Networking Opportunities: Entrepreneurs will connect with a vibrant network of minority business leaders across New Castle, Kent, and Sussex Counties.
• Monetary Incentives: Successful participants may qualify for grants designed to support and expand their business revenue.

Interested business owners can apply for the Stand By Me MSB Program by visiting standbymede.org and completing the online application.