Read Aloud Delaware, statewide children‘s literacy program, has unveiled its new logo.
“The new logo is a refresh of the old logo while maintaining the same elements,” said Read Aloud Delaware Executive Director James Spadola.
In addition, the organization’s mission and vision statements and strategic plan have been updated to reflect some new program elements.
Founded in 1983, Read Aloud Delaware’s initial focus was on providing one-on-one reading to preschoolers. Volunteers read in childcare centers, preschools, and kindergartens in all three counties.
In 2020, Read Aloud added its LENA start program for families with children three-years-old and younger. The program has served over 140 families to date.
With those changes in mind, Read Aloud Delaware’s new mission is to create a life-long impact through early childhood literacy. The vision is that children across Delaware will have the fundamental literacy skills to succeed in school and life.
New core values recognize that Read Aloud Delaware is a community that is guided by being Respectful, Encouraging, Accountable, and Dedicated (READ).
“And continuing our commitment to continue our impact within Spanish-speaking communities,” said Mr. Spadola, “we have included our values in Spanish.”
The goals are to be Leal (Loyal), Entregado (Dedicated), Esperanzador (Encouraging), and Respetuoso (Respectful) (LEER).
“Thanks are in order to many who helped make these changes possible,” said Mr. Spadola.
The Welfare Foundation provided funding for strategic planning with the Delaware Alliance for Nonprofit Advancement. The Laffey-McHugh Foundation provided funding to update marketing material and Gary Phillips of William Penn High School in New Castle designed the new logo.
For more information on Read Aloud Delaware, visit www.readalouddelaware.org.